Journal( 01 )

Notes on branding, identity systems and design practice.

A research index for process notes, experimental web ideas, contemporary identity systems and studio methods.

Index( 02 )

Each entry is a studio note: useful, visual, precise, and tied to the way Kalypt thinks about design.

Essays, experiments and visual research.
Wireframe and blueprint sketches representing the branding strategy process

From strategy to launch: the branding process

Branding Method

What actually happens between a first call and a finished brand.
Abstract generative gradient pattern representing algorithmic and AI-assisted design

Generative design in practice

Design & AI Method

AI as a tool for pattern and motion systems, not a replacement.
Abstract colliding geometric shapes representing a brand identity shift

Rebrands that backfired

Branding List

What a handful of famous redesigns got wrong, and why.
Team sketching layouts and structure by hand around a laptop

Canva vs a real designer

Branding Guide

When a template is genuinely fine, and when it costs you.
Designer studying a color and typography system on a desktop screen

What makes a logo timeless

Branding Essay

Five marks that haven't changed in decades, and why.

Something here worth building on?

Turn a note into a real project.

Start a project
The Kalypt Journal is an article index for essays about branding process, visual identity, logo design and design practice in Nantes.