Journal

A designer’s perspective on brands, tools and the work behind them.

Branding, design practice & visual culture.

All articles

05 articles
Wireframe and blueprint sketches representing the branding strategy process

From strategy to launch: the branding process

Branding Method

What actually happens between a first call and a finished brand.
Abstract generative gradient pattern representing algorithmic and AI-assisted design

Generative design in practice

Design & AI Method

AI as a tool for pattern and motion systems, not a replacement.
Abstract colliding geometric shapes representing a brand identity shift

Rebrands that backfired

Branding List

What a handful of famous redesigns got wrong, and why.
Team sketching layouts and structure by hand around a laptop

Canva vs a real designer

Branding Guide

When a template is genuinely fine, and when it costs you.
Designer studying a color and typography system on a desktop screen

What makes a logo timeless

Branding Essay

Five marks that haven't changed in decades, and why.

Something here worth building on?

Turn a note into a real project.

Start a project
The Kalypt Journal is an article index for essays about branding process, visual identity, logo design and design practice in Nantes.