Soierie is a French neo-brasserie in Bangkok, inspired by Lyon, its culinary culture and its heritage tied to silk. Conceived as an independent destination rather than a hotel restaurant, the brand celebrates the Art of the French Evening, an experience where food, wine, sharing and time spent at the table become a true ritual, bringing together culinary depth, warm hospitality and social energy within a premium yet never rigid universe.
The identity translates this vision through a soft, organic and sensory visual language. A serif typeface inspired by French maisons pairs with a floral emblem blending an architectural rosette, floral composition and references to fine dining presentation. Its circular construction subtly evokes a plate seen from above, framed with herbs, while the central S brings a more organic and delicate touch.
Scope: visual identity, brand emblem, typographic system, art direction and hospitality brand guidelines.
