Overview( 01 )
Milele is a premium coloured contact lens brand designed for the Southeast Asian market. Its identity seeks to balance beauty, comfort and confidence through a contemporary universe inspired by the codes of high-end skincare.
The project combines visual identity and packaging design to position contact lenses as a true beauty product.
Scope: visual identity, art direction, packaging design, beauty brand universe, lens pattern system and premium skincare-inspired communication.
